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Clay

Expert

Clay turns a flat prospect list into a researched one. Aimed at sales and growth people who know their way around a spreadsheet but don't write code: you'll leave able to plan the data points that actually change your message, stack providers in a waterfall for real coverage, write AI column prompts that personalise per row without inventing anything, and push only the clean rows into your CRM or sequencer.

~108 min total13 lessons4 modules
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The path from curious to capable.

Each stop is a tiny lesson. Finish one to unlock the next.

01

Module 1 · Fundamentals

What Clay is, how tables and enrichment work, and what data you actually need.

  1. Read· 6 minUp next

    Meet Clay

  2. Read· 7 min

    Tables, enrichment, and data sources

  3. Try it· 11 min

    Plan your data needs

02

Module 2 · Building Enrichment Workflows

Stack providers for coverage, then let AI write a line per row.

  1. Read· 7 min

    Waterfall enrichment

  2. Try it· 12 min

    Plan a waterfall

  3. Read· 7 min

    Using AI columns

  4. Try it· 13 min

    Write an AI column prompt

  5. Quiz· 4 min

    Checkpoint

03

Module 3 · Practical Outbound Use

Relevance beats volume, results have to leave the table, and where people go wrong.

  1. Read· 6 min

    Personalization at scale

  2. Read· 6 min

    Sending enriched data to your CRM or outreach tool

  3. Read· 7 min

    Common mistakes with Clay

04

Module 4 · Wrap-Up

Build the whole thing on paper, prove it, grab the badge.

  1. Try it· 16 min

    Mini project: full enrichment brief

  2. Quiz· 6 min

    Final checkpoint

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